Would you believe that the business started by making playing cards? Through the years, the company progressed into the manufacture of toys and games and then ultimately to the manufacture and What is marketing? Early popular products included Nintendo 64, and Game Boy which was introduced in Japan in Popular current products include Wii fit and derivatives of the DS portable video game player.
Get Full Essay Get access to this section to get all help you need with your essay and educational issues. The original company based in Kyoto Japan produced handmade hanafuda cards for card playing games.
Along with the name change the company changed the direction of the company to interactive entertainment systems and the software industry.
In the early s the company moved into the toy market with several highly successful products. In the mid s the company began to merge these interests and began introducing electronic games mostly for arcades.
The mid s brought their first home entertainment gaming system, the N. Since then the company has been an industry leader in new software and game system development. Their latest game system is called the Wii. The Wii has enjoyed extraordinary success since its introduction in This SWOT analysis will focus on this new game system.
When first introduced the concept of a remote and interactive gaming system seemed almost science fiction. The system has no competitors in this type of game system. For the past thirty years the video game market has been dominated by kids aging from eight to eighteen.
The introduction of the Wii has introduced this market to parents and others who were not very interested in the traditional game systems. The combination of ease of use, family orientated games and Wii fitness offers a little something for most everyone.
Nintendo has been in the gaming market since the beginning.
The company has many loyal customers. The Wii system currently is the lowest priced system on the market. Ever since its introduction the demand for the system has been extremely high. For the first three years most stores could not keep the system in stock. On auction sites such as E bay they were selling for three or four times the retail price.
Limited selection of software: Many popular games for the teenage market are not available for the Wii. Wii has much weaker graphics compared to their main competitors, Xbox and Play station. It also lacks the high definition that its competitors have. Nintendo contracts with other companies to produce the key components of their Wii consoles as well as the final assembly.
Because of the high demand of the system the outside companies were not able to supply the key components or assemble the final product fast enough. By not having enough products available to the public the company lost out on an unknown increase of revenue.
Although the Wii has on line capability it is very limited at this time. Expanding this capability will broaden its customer base.
The gaming software industry in the Unites States is currently soaring. The desire for new and innovative games is high. By developing new games which are proprietary to the Wii will help increase sales of the game system even higher.
Due to its name recognition the Wii system can gain large market shares in other countries such as India, China and Russia. The need for games which are culturally unique to these countries has yet to be met. With the ability to develop game software and the product to play them on the Wii should succeed in these markets.
Games and their systems usually are only popular for a few years. This is why it is critical to always keep improving the systems, adding new features and developing new games.
Nintendo does not own the copyrights to motion sensing software. Other companies have already started to develop their own versions of this. In many circumstances the controllers have not been properly designed resulting in the controller flying from the users hands.The technology labor force in the US has been in full employment (4% or less) for 22 of the past 30 years, and has been below 2% unemployment the last 3 heartoftexashop.com US GDP growth now above 3%, the overall labor market has become very tight, and for technology professionals even more so.
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SWOT Analysis of Nintendo.
by kasi company was known as Nintendo Playing Card Company after their success in the gaming field they changed their name to Nintendo Company Ltd. Nintendo SWOT Analysis • Another device of the company is Wii which is a full family entertainment package.
Eventually, the device is now famous in the family. The SWOT analysis of Nintendo Wii provides information that is helpful in matching the firm’s resources and capabilities to the competitive video gaming environment. It is instrumental in Nintendo’s successful strategy formulation and .