Case analysis of the soft drink industry

Background[ edit ] Type II diabetes is a growing health concern in many developed and developing countries around the world, with 1. In both the United States and the United Kingdom, sugar sweetened drinks are the top calorie source in teenager's diets. In the United States, the single biggest market for carbonated soft drinks, consumers annual average per capita purchase of soda was liters.

Case analysis of the soft drink industry

It is something that has been talked about for some time, but has still come as a surprise. The move has been hailed by campaigners as a significant step in the fight against child obesity.

How will they decide which drinks to target? Image copyright Thinkstock The levy is squarely aimed at high-sugar drinks, particularly fizzy drinks, which are popular among teenagers. Pure fruit juices and milk-based drinks will be excluded and the smallest producers will have an exemption from the scheme.

It will be imposed on companies according to the volume of the sugar-sweetened drinks they produce or import.

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There will be two bands - one for total sugar content above 5g per millilitres and a second, higher band for the most sugary drinks with more than 8g per millilitres. Analysis by the Office for Budgetary Responsibility suggests they will be levied at 18p and 24p per litre.

Examples of drinks which would currently fall under the higher rate of the sugar tax include full-strength Coca-Cola and Pepsi, Lucozade Energy and Irn-Bru, the Treasury said. The lower rate would catch drinks such as Dr Pepper, Fanta, Sprite, Schweppes Indian tonic water and alcohol-free shandy.

Who has been pressing for this? The whole health community, more or less. In recent years campaigners have been putting forward a vociferous case for why a sugar levy is important in the fight against childhood obesity. The most high-profile supporter has been TV chef Jamie Oliverwho has introduced a sugar levy in his restaurants.

He set up an e-petition that saw more thanpeople backing a tax. NHS England chief executive Simon Stevens has also spoken out in favour of a tax and has announced the health service will be introducing its own "tax" in hospitals.

Case analysis of the soft drink industry

Why not on chocolate? Image copyright Thinkstock When it comes to a sugar tax, all the emphasis has been on drinks. There are a number of reasons for this.

Firstly, unlike a chocolate bar or slice of cake, they are not automatically seen as a treat. People who drink them tend to have them every day.

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Secondly, some of the drinks are incredibly high in sugar. A typical can contains enough sugar - about nine teaspoons - to take someone over their recommended sugar intake in one hit. For teenagers they are the number one source of sugar intake while overall, children get a third of their daily sugar intake from them.

They have also been dubbed "empty calories" as they have no nutritional benefit.Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry .

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The main problem is a lack of competent quality control over published “science” at a prestigious Go8 university we should be able to trust.

Case Analysis: Cola Wars Words Feb 5th, 2 Pages There activities that add value to consumer at nearly every stage of the value chain of the soft drink industry. Editorial – February Welcome to the February edition of Alcohol Alert, the Institute of Alcohol Studies newsletter, covering the latest updates on UK alcohol policy matters.

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Browse market research reports on Alcoholic drinks industry & discover trends, statistics & analysis within the industry.

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